Here we'll be sharing a little bit of our process, inspiration, and topics we think you'll enjoy. For those of you that want to put a face to the company, we'll also be featuring some behind the scenes looks at our small-but-mighty team!
Spruce Lane Shops: Plume and Thread
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Meet Plume and Thread, the womenswear apparel brand based near Philadelphia’s Kensington neighborhood. For this post, I’m slightly veering off my usual circuit of local retail, but for good reason – to give you an insider’s view of Plume and Thread’s industrial-chic studio as well as its unique brand philosophy that distinguishes itself from others.
[Philadelphia Inquirer] How a Philly woman built a major clothing brand without learning to sew
![[Philadelphia Inquirer] How a Philly woman built a major clothing brand without learning to sew](http://plumeandthread.com/cdn/shop/articles/RS_1200x800_20170221_AE1MAKER19_F_361426144_{width}x.JPG?v=1544124969)
![[Philadelphia Inquirer] How a Philly woman built a major clothing brand without learning to sew](http://plumeandthread.com/cdn/shop/articles/RS_1200x800_20170221_AE1MAKER19_F_361426144_1024x.JPG?v=1544124969)
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In her free time, Jodi Schaff started experimenting with fashion at her kitchen table -- painting designs onto shirts, adding appliques -- and sold her creations at craft shows. She had more vision than skill; in fact, she didn't even know how to sew.
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